London-based artist and illustrator Lucy Mahon worked on multiple pieces in her effort to capture the exact moment of launch. Created using soft pastels and different colored papers, her final print was directly inspired by her own experience of taking the leap to pursue her art full time. She recalls, “it felt a bit like going into the unknown. It reminded me of that moment right before I submerge into water when I go swimming outside.”

Encouraging other artists and entrepreneurs to launch their own ideas into the world, she explains that, above all, it’s important to “follow the work and create the things that genuinely excite you the most.”

A printmaker with a strong focus on cyanotypes, Craig Keenan uses chemicals to create photosensitive paper and expose photographic images. Interpreting the moment of launch literally, he titled his piece “…and even if you miss…” to inspire entrepreneurs and creatives to take risks. He encourages anyone with a creative dream or business goal to “do more, plan less. But still plan a bit.”

In thinking about his own online presence, Keenan notes an intrinsic connection to his creative work: “It connects me with an audience I would otherwise not have access to and gives me a presence and context in which to be viewed.”

Simone Brewster, who creates large scale sculptural furniture, objet d’art, and jewellery, wanted her piece to capture “a feeling of reaching a bursting point. Once you’ve done the groundwork

and amassed a body of work, it’s time to share it. The composition became an expression of readiness. I wanted to encourage people to go for it.” Using a mixture of acrylics and indian inks on heavyweight paper, she was inspired by her own experience with launching a business, and the nerves and excitement that build as launch day approaches.

Brewster notes that she’s learned that sharing your idea with the world and letting go of perfectionism is critical to realising your own potential: “You can’t learn and adapt if the idea stays in your head. You have to test it in the real world, learn and grow through doing.”

An illustrator and pattern designer, Jacqueline Colley’s work is characterized by playful colors, bespoke typography, and themes of travel and curiosity. In setting out to capture the moment of launch, she immediately began “thinking about rockets, tin toys and science fiction comics with rockets blasting off on missions to explore space!” Creating papier-mâché shapes from repurposed cardboard and newspaper, she then hand painted them with acrylics to bring her project to life. Thinking about the audience for her art, she hopes “the optimism and courage of space travel feels as infectious to them as it does to me — feel the fear and do it anyway!”

For Rose Stallard, creating a print that captured launch was all about offering inspiration and motivation for entrepreneurs and creatives as they climb closer to that pivotal moment. She explains that, “from initial drawings to the finished screen print I wanted fun, colorful artwork with a strong message of ‘you can do this!’ Using a screen printing technique, Stallard created her print to be “a playful reminder to believe in yourself.”

Stallard encourages anyone launching a creative idea to “make the work you want to make and don’t be too precious.Your work will develop and change over time. Don’t be afraid to make mistakes, just get it out there.”

Make the work you want to make and don’t be too precious.Your work will develop and change over time. Don’t be afraid to make mistakes, just get it out there.

View the Squarespace x Print Club London ‘Launch It’ collection, available on Print Club London for a limited time