ASICS x JD SPORTS LIVE PRINTING

We were recently commissioned to provide live printing at the launch of the ASICS x JD Sports collaboration. To celebrate the partnership, we curated a bespoke collection of artwork inspired by the campaign, creating an interactive experience that brought the event to life. Throughout the launch, guests had the opportunity to personalise their own merchandise with exclusive live-printed designs, making each piece a unique keepsake while showcasing the creativity and energy behind the collaboration.

Live printing transforms a corporate brand event into an engaging, interactive experience that leaves a lasting impression on guests. Rather than simply receiving promotional merchandise, attendees become part of the creative process by customising products in real time, creating a genuine connection with the brand. The live activation naturally draws attention, encourages conversation, and generates excitement throughout the event, while the personalised items serve as high-quality keepsakes that extend the brand experience long after the event has ended. By combining craftsmanship, creativity, and audience participation, live printing elevates an event from a traditional brand launch to a memorable and immersive experience.