We’re incredibly excited to release our exclusive ‘LAUNCH IT’ collection with Squarespace. Over the past two months, we’ve worked with our artists and Squarespace to look closer at what it is to create your own online portfolio and how, as an artist, you can use Squarespace to easily showcase your work. We hope the ‘Launch It’ campaign encourages more artists to feel brave and take that step in sharing their next idea, project or work into the world. Scroll down to view the exclusive collection.
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London-based artist and illustrator Lucy Mahon worked on multiple pieces in her effort to capture the exact moment of launch. Created using soft pastels and different colored papers, her final print was directly inspired by her own experience of taking the leap to pursue her art full time. She recalls, “it felt a bit like going into the unknown. It reminded me of that moment right before I submerge into water when I go swimming outside.”
Encouraging other artists and entrepreneurs to launch their own ideas into the world, she explains that, above all, it’s important to “follow the work and create the things that genuinely excite you the most.”
What was the ideation process for your limited edition print for Squarespace’s recent Launch It campaign?
I thought back to how I felt before and during making the jump to pursue my art full time. It felt a bit like going into the unknown. It reminded me of that moment right before I submerge into water when I go swimming outside.
I worked on a number of water pieces for this collection; some visualising the moment before, some during.
Medium: Soft pastels on paper
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A printmaker with a strong focus on cyanotypes, Craig Keenan uses chemicals to create photosensitive paper and expose photographic images. Interpreting the moment of launch literally, he titled his piece “…and even if you miss…” to inspire entrepreneurs and creatives to take risks. He encourages anyone with a creative dream or business goal to “do more, plan less. But still plan a bit.”
In thinking about his own online presence, Keenan notes an intrinsic connection to his creative work: “It connects me with an audience I would otherwise not have access to and gives me a presence and context in which to be viewed.”
What do you hope viewers of this print get from it — particularly people who have just launched their own ideas online, or are ready to take the first step?
A sense of hope, or calm, or just something pretty to look at. I like for viewers to bring their own meaning to my work.
Medium: Cyanotype on paper
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Simone Brewster, who creates large scale sculptural furniture, objet d’art, and jewellery, wanted her piece to capture “a feeling of reaching a bursting point. Once you’ve done the groundwork
and amassed a body of work, it’s time to share it. The composition became an expression of readiness. I wanted to encourage people to go for it.” Using a mixture of acrylics and indian inks on heavyweight paper, she was inspired by her own experience with launching a business, and the nerves and excitement that build as launch day approaches.
Brewster notes that she’s learned that sharing your idea with the world and letting go of perfectionism is critical to realising your own potential: “You can’t learn and adapt if the idea stays in your head. You have to test it in the real world, learn and grow through doing.”
What material(s) did you use?
I used a mixture of acrylics and indian inks on heavyweight paper.
Medium: Ink on paper
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An illustrator and pattern designer, Jacqueline Colley’s work is characterized by playful colors, bespoke typography, and themes of travel and curiosity. In setting out to capture the moment of launch, she immediately began “thinking about rockets, tin toys and science fiction comics with rockets blasting off on missions to explore space!” Creating papier-mâché shapes from repurposed cardboard and newspaper, she then hand painted them with acrylics to bring her project to life. Thinking about the audience for her art, she hopes “the optimism and courage of space travel feels as infectious to them as it does to me — feel the fear and do it anyway!”
What role does your online presence play in your creative work?
It’s central, especially with the pandemic as all real life opportunities are on hold.
Now my website’s shop and my socials are the main way for me to reach an audience old or new!
Medium: Paper maché 3D sculpture
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For Rose Stallard, creating a print that captured launch was all about offering inspiration and motivation for entrepreneurs and creatives as they climb closer to that pivotal moment. She explains that, “from initial drawings to the finished screen print I wanted fun, colorful artwork with a strong message of ‘you can do this!’ Using a screen printing technique, Stallard created her print to be “a playful reminder to believe in yourself.”
Stallard encourages anyone launching a creative idea to “make the work you want to make and don’t be too precious.Your work will develop and change over time. Don’t be afraid to make mistakes, just get it out there.”
As a creative, what advice do you have for other artists and entrepreneurs who are just starting out?
Make the work you want to make and don’t be too precious.Your work will develop and change over time. Don’t be afraid to make mistakes, just get it out there.
Medium: Screenprint on paper
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View the Squarespace x Print Club London ‘Launch It’ collection, available on Print Club London for a limited time