Rude was started about 13 years ago as t-shirt label that quickly grew into an exciting street brand. Selling to shops worldwide with agents in Japan and the US. Utilizing a passion for screen printing and a simple starting point of hand drawn illustration onto t-shirts.
Rude has evolved into a image making collective working on projects for National Theatre, The Tate, The Guardian, Nokia and many more. Over the years they have produced countless clothing collections with numerous catalogues, screen prints, commissioned projects and Pop Up shops.
Rupert specializes in hand drawn illustration & original artwork and works closely with Blunt on illustration commissions. While in the studio Abi is responsible for the animation and moving image.
Clients include Vogue, Renault, PJ Smoothie, Polydor Records, BMI, Capital Radio and Island Records.
Rupert and Abi live in London with their two sons Billy and Herbie.